The Importance of Professional Photographs
For all businesses, no matter the size, good quality photography is essential to sell products and services. They are the shop window of any business with online content.
In the digital age photographs are everywhere and you need to make sure yours are standing out. Words will describe your product or service, but a photograph will show your clients what you have to offer.
It is tempting to take photographs yourself or find a cheaper alternative to paying a professional photographer. However, investing in good quality photographs will, in the long term, benefit your business. Poor quality photographs taken by an amateur will be seen as a representation of your business. Your website and/or social media presence are often what gives your clients and customers their first impression of you – this is an area in which you should invest some time, thought, and budget.
Below is a list of common mistakes in DIY product photography, something to think about next time you’re updating your website, social media, or offline content:
Light is everything in photography!
In picture 1 the light is affecting the colour of the product; while in picure 2 there is no sense of scale as well as uneven colour
3. Styling, distractions, and filters
This photograph was taken using a camera phone, taken under LED lights. There are harsh shadows and the overall scene looks flat and uninteresting
4. The basics
5. Is the photograph right for its intended use?
This final photograph is taken with a DSLR camera using studio lights; hopefully the difference between this and the above photograph, which is the exact same scene, is obvious!
You may have heard the phrase ‘content is king’; photography is your most powerful tool when it comes to content. Photographs can be used to not only sell your product online, but to build your brand on all social media platforms. They can also be used to engage your audience in blog posts and they are essential for printed matter such as menus, flyers, brochures, and leaflets.
Good quality photographs of your products, your business, staff and premises are by far the best way of engaging your customers. A good quality and creative commercial photographer will help you achieve this.